HKMA/ViuTV & Now TV Awards for Marketing Excellence 2025

We’re proud to share that ABC Pathways Group has achieved a major milestone — winning the Individual Outstanding Marketing Professional Award (OMPA) for our project “Hong Kong Inter-School Civic Education Officer Academy”.

This marks our fourth win at what’s known as the Oscars of the Marketing Industry, and we’re honoured to be the only education organization among this year’s awardees! 🌟

Our uniqueness lies in being:

1. The only education organization awarded

2. The only in-house marketing team recognized

3. The only “civic education” campaign to win

4. The only unlisted education group among winners

Heartfelt thanks to our parents, students, partners, and the dedicated ABC Marketing Team for making this possible. Together, we’ll continue to innovate and inspire through education — creating positive change for our community and beyond. 💫